AI Post-Production Tools Enabling Client Self-Service
#1Adobe Podcast Enhance, Descript 5.x, and iZotope RX 11 have crossed a quality threshold in 2024-2025 where a podcast host, corporate marketing manager, or YouTube creator with no audio training can produce results that were indistinguishable from professional post-production work by most non-specialist listeners. Runway Gen-3 and CapCut Pro are doing the same for video. The critical dynamic is not that AI is replacing AV technicians directly — it is that the client segment that previously needed to hire a technician for post-production no longer has sufficient incentive to do so.