E-Commerce and AI Replenishment Eliminating the Sales Function
#1Major distributors and CPG manufacturers are actively migrating their route accounts to self-service digital ordering portals, eliminating the driver as the primary commercial touchpoint. PepsiCo's 'Digital Hub' strategy, Coca-Cola's B2B ordering platform for small-format retail, and McLane's digital distribution ecosystem all represent billion-dollar investments in removing the human order-taking function from the route. AI-driven automatic replenishment, powered by POS data integration and demand forecasting (Blue Yonder, o9 Solutions), is being deployed at scale so that orders are generated and confirmed before the driver arrives.